What are brand marks and why are they helpful?

Ever wondered what brand marks are and why they’re important? Let me break it down for you!

Brand marks are visual symbols or icons that represent your brand. They can be logos, icons, or unique graphics.

Here’s why they’re helpful:

1. Instant Recognition:

A strong brand mark makes your business instantly recognizable. Think Nikes swoosh logo and Starbuck’s mermaid icon.

2. Visual Identity:

Instead of plastering the same logo across everything, you’re able to build out an entire experience and show more of your brand personality. This also makes you look more put-together and credible to your audience.

3. Differentiation:

Having more than one logo also makes it easier to set you apart from competitors by highlighting your unique style with different icons.

4. Versatility:

Brand marks can be used across various mediums - from business cards to social media. Depending on the size and layout needed, you can choose the best brand logo or mark for that space.

This is why I don’t design JUST a logo. Building a whole brand identity is crucial for making a lasting impression and truly standing out.