Ever wondered what brand marks are and why they’re important? Let me break it down.

Brand marks are visual symbols or icons that represent your brand. They can be logos, icons, or unique graphics. Here’s why they’re helpful:

You have the brand files from your designer or you have put together your DIY logo in Canva. But now what? How do you take all that aesthetic goodness and actually turn it into a cohesive online presence?

One that doesn’t have you second-guessing every post you make, or getting distracted by everyone else’s content. Which unfortunately can mean this just becomes a sporadic, half-hearted attempt to tick off “posted on socials”. There is a better way!

Your business is growing, but your brand or website hasn’t got the memo.

A re-brand for the sake of one is not going to help you (e.g just feeling bored with your brand without really knowing why) and will only end up being an expensive use of your time and money!

Instead, here are the 5 signs to know if you need a brand or website refresh :

In the world of branding and getting your business ducks lined up in a row, a great question many people ask is: “What order should I do things in?”

When it comes to branding specifically, there are a few different ways to approach it. It will come down to your budget, timeline, capacity and overall business goal or vision. Here are two different timelines to consider.

Strong branding has to say the right things about your business and it ultimately needs to ‘resonate’ with your ideal clients.