We all know that recessions can be tough, but did you know that with the right strategies, your brand can not only survive but thrive during these challenging times? Let’s dive into practical and effective ways to nurture your brand growth, even when the economy isn’t on your side.

Nurturing your brand perception becomes even more crucial, as clients look for reliability and trustworthiness in uncertain times.

Ever wondered what brand marks are and why they’re important? Let me break it down.

Brand marks are visual symbols or icons that represent your brand. They can be logos, icons, or unique graphics. Here’s why they’re helpful:

Here’s the thing. The most important asset in your business is YOU.

What would it look like if you scheduled more rest (and therefore productivity) into the rest of your year? What would your business feel like?

You have the brand files from your designer or you have put together your DIY logo in Canva. But now what? How do you take all that aesthetic goodness and actually turn it into a cohesive online presence?

One that doesn’t have you second-guessing every post you make, or getting distracted by everyone else’s content. Which unfortunately can mean this just becomes a sporadic, half-hearted attempt to tick off “posted on socials”. There is a better way!

Your business is growing, but your brand or website hasn’t got the memo.

A re-brand for the sake of one is not going to help you (e.g just feeling bored with your brand without really knowing why) and will only end up being an expensive use of your time and money!

Instead, here are the 5 signs to know if you need a brand or website refresh :

You’ve probably seen it everywhere online - headlines like “how to hit those $20k months”, “how to become a six figure business owner”. It’s so easy to be drawn into those numbers and aim for an arbitrary number without realising why that’s become your definition of success.

Of course, building a profitable business is important. We’re not here to build expensive hobbies. But when I really stop and think about what success means to me, I know hitting a revenue goal each month is only a small part of it.

It’s how I FEEL as I show up to work each day that matters more to me. Not building something at the expense of what I truly value and want to prioritise in my life.

In the world of branding and getting your business ducks lined up in a row, a great question many people ask is: “What order should I do things in?”

When it comes to branding specifically, there are a few different ways to approach it. It will come down to your budget, timeline, capacity and overall business goal or vision. Here are two different timelines to consider.

5 things I’d go back and do differently if I was started freelancing all over again. Learn from what I wish I had done!

Strong branding has to say the right things about your business and it ultimately needs to ‘resonate’ with your ideal clients.

Inspiration behind the collection.